What would be the biggest trends in beauty business in 2026?

[Kross]

Beauty business is one of the biggest business industries. And it has really evolved. Looking at the signals from 2025, what would be the biggest trends in beauty business in 2026?

What would dominate the beauty business landscape in 2026?

 

[gwolf666]

Looking at how the beauty industry evolved in 2025, I think 2026 will be dominated by personalization and sustainability. Consumers are increasingly demanding products tailored to their specific skin type, tone, and lifestyle, so AI-driven diagnostics and customized formulas will likely become mainstream. At the same time, eco-friendly packaging and clean ingredients will no longer be optional but expected, as environmental awareness continues to grow. Another strong trend is the fusion of beauty and technology: smart devices for skincare routines, virtual try-ons, and augmented reality consultations will enhance customer experiences. Inclusivity will also remain central, with brands expanding shade ranges and celebrating diverse beauty standards. Finally, wellness integration—products that combine beauty with health benefits, like supplements or hybrid skincare—will gain traction. In short, 2026 will be about conscious, tech-enabled, and highly personalized beauty solutions that reflect both individual needs and global values.