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When we visit shopping malls or even open online shopping apps, we often encounter crossed-out prices. These prices represent the original price of the product, followed by a new, lower price or discount.
By examining crossed-out prices, we can understand their psychological significance, such as the anchoring effect, allowing consumers to compare prices and determine how much money they can save, and informing them of discounts.
By examining crossed-out prices, we can understand their psychological significance, such as the anchoring effect, allowing consumers to compare prices and determine how much money they can save, and informing them of discounts.