When should an entrepreneur project his personal brand over the brand of the business?

[Min George]

There are times that you see people in business pushing out their personal brands more than the brand of their business. When is it ideal for a business person to shine his own personal brand over the brand of the business that he or she has?

 

[Augusta]

In the early stages, or when pitching to investors, an entrepreneur's personal brand can be a powerful tool for building trust and establishing credibility.

 

[eLdavis]

I think the early stage of the business would be the best time to promote your personal brand as well.

 

[Springtime]

That should be at the early stage of the business when no body is aware of your new business. The business owner can promote his own image such as his/her story of starting the business.

 

[King Belieal]

When your personal brand is bigger than the company brand, you can use your own brand to promote the brand of the business