Why do people procrastinate on pursuing good business ideas that they have?

[Trush Jodie]

There are many people that I know who have talked about some business ideas that I think is absolutely brilliant. And after some few months, they have lost the fire to pursue the business idea.

What makes people to procrastinate on brilliant business ideas that they have?

 

[Kross]

I think when they encounter challenges trying to source for capital, they would feel less motivation and give up.

 

[Augusta]

Fear of failure is often the root cause of procrastination in high performers, not laziness or poor time management.