Why do some businesses sell above the market price and still make good sales?

[Fidelia]

There are some businesses that sell at a higher price than the prevailing market price. Rationally, such businesses should not have many customers.

But why do some businesses that sell at a price above market price still have customers?

 

[Kross]

Those businesses that sell above market price and are still profitable must have established themselves as premium brands.

 

[Starmix]

Those customers may not know about the original price of the products. They might also be in urgent need of the products, so they do not have a choice but to buy.

 

[neku]

Some businesses or their owners have a lot of leverage, so they can price their products or services higher and still get plenty of customers. For example at airports, the food is priced much higher.

 

[eLdavis]

There are several reasons for this, but one of the most common one is that these businesses have been able to establish themselves as well proper brand.