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Why is it very important for contents to be natural rather than perfect?

Fidelia

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Many content creators for brands always focus on filters and tools to create contents that are perfect. But emphasis has been on brands to create contents that are natural more than perfect.

What makes content being natural better than content being perfect?
 
The primary audience for your content is human, you create content for human, and humans are not perfect beings, they have short comings, therefore naturally content appeal to them.
 
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