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One of the most important and often overlooked factors in SEO is website loading speed. Google has made it clear that user experience is a priority, and if your page takes more than three seconds to load, most visitors will abandon it. This not only affects your traffic but also your rankings, as search engines reward fast, well-optimized sites. Reducing image sizes, enabling file compression, and using a content delivery network (CDN) are effective measures to improve performance. Additionally, choosing a good hosting can make the difference between a fast and slow website. Maintaining a balance between attractive design and speed is key to retaining users and improving conversions. In SEO, every second counts, and speed can be your greatest competitive advantage.