You are not just making a sale. You are defining your brand and your identity as a business.

[Trush Jodie]

For some businesses, the value of a sale is not more than the monetary value they get for that sale. Or probably the profit they are making from that sale.

Every business should be guided to know that they are not just making sales, but they define their identity with every sale they make.

 

[eLdavis]

You are right, every sales you make is not just a sale but you are creating and building your business identity.

 

[Augusta]

By selling your product or service based on its value rather than just price, you can show customers you care about their journeys and perspectives.