Business Branding: What are the common mistakes the businesses could make in designing or choosing a business logo?

[Trush Jodie]

A business logo is very vital in the identity and branding of the business. However, I believe that not all businesses get it right when it comes to choosing logos for their brands. What are the common mistakes that businesses make in choosing a logo for their businesses?

 

[Augusta]

One mistake when designing custom logos is cramming in too many elements. It's tempting to include every symbol, color, and font that feels relevant, but simplicity is often more powerful.

 

[kit_hung]

I’ve seen a great business but its logo is not very appealing. One of the most common mistakes is choosing a logo with too much text or too many colors. This makes it hard to remember and doesn’t look good on different devices.

Also, some businesses choose a logo without considering their audience. A logo should convey the company’s values and appeal to their target customers. If it’s unclear or unattractive, it can lose the opportunity to build trust.

 

[Augusta]

Choosing the wrong colours.
Failing to consider visual hierarchy. Not prioritising readability