Online business is difficult. I believe one should identify the needs of target audience and try to satisfy their needs to be able to succeed in the business.
Difficulty developing relationships in online business
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It is not easy to develop a relationships between online seller and customer. It is simply because of the bad reputations of some online sellers affecting the good ones.
One of the biggest online retailers here is doing a great job engaging customers. They offer loyalty program, with different levels. The more you buy, the higher your level of members. Members enjoy discounts and sometimes free delivery. They also send newsletter via email to customers or members from time to time announcing great deals and new products.
I agree with you and because of that People end up only trusting big online stores which should not be so
