Don't give your best tips for free as content.

[Fidelia]

They say that content marketing should focus on providing help to the viewers so as to build authenticity as a brand.

While that is true, no brand should give their best tips for free else they would not make any sales. What do you think?

 

[kit_hung]

Content marketing requires balance. Audiences want value and credibility, but brands also want to sell. Offering free advice is a way to attract attention and build trust, but if you give away your best work for free, you’ll likely miss out on sales opportunities because people won’t see a reason to buy your product or service. The best strategy is to provide actionable insights and demonstrate expertise, while also incorporating insightful strategies and in-depth solutions. This allows brands to maintain credibility in a competitive marketplace and ensure the continued effectiveness of their products and services.

 

[King Belieal]

No one would pay you for valuable tips that you have already given out for free. You can just introduce the tip but don't expose the technical details of it.

 

[eLdavis]

Yes you have a point there, you shouldn't give out valuable tips for free, for starters, they won't even appreciate it when they get it for free.