Don't give your best tips for free as content.

[Fidelia]

They say that content marketing should focus on providing help to the viewers so as to build authenticity as a brand.

While that is true, no brand should give their best tips for free else they would not make any sales. What do you think?

 

[kit_hung]

Content marketing requires balance. Audiences want value and credibility, but brands also want to sell. Offering free advice is a way to attract attention and build trust, but if you give away your best work for free, you’ll likely miss out on sales opportunities because people won’t see a reason to buy your product or service. The best strategy is to provide actionable insights and demonstrate expertise, while also incorporating insightful strategies and in-depth solutions. This allows brands to maintain credibility in a competitive marketplace and ensure the continued effectiveness of their products and services.

 

[King Belieal]

No one would pay you for valuable tips that you have already given out for free. You can just introduce the tip but don't expose the technical details of it.

 

[eLdavis]

Yes you have a point there, you shouldn't give out valuable tips for free, for starters, they won't even appreciate it when they get it for free.

 

[Augusta]

Giving valuable content away for free shows that you are an expert within your field. People are more likely to pay for a higher level of expertise.

 

[Fidelia]

As a professional, there are some tips that are so deep that people have to pay to access such tips.

 

[Stardom22]

You can still offer the free tips on your website so to maintain your audience that facilities traffic on the website

 

[Nomad]

I think that is the best strategy. Many years ago, I was publishing on a lot of content aggregator and some of my best works were published there. I would have benefited more if I had published on my own blog.

 

[Augusta]

Stop giving away everything for free. Giving away more FREE stuff is training your audience to expect free stuff.

 

[Stardom22]

Content marketing is a great job for many bloggers out there. Therefore if you have the capabilities to create an eye catching content to your audience it actually pays off.

 

[wisdom01]

Content marketing is a great job for many bloggers out there. Therefore if you have the capabilities to create an eye catching content to your audience it actually pays off.

That's the core truth. It directly applies the language you're learning to build an audience and a viable income.

 

[Fire&Rain]

Content marketing should definitely help people, but you don’t have to give away everything. Sharing useful tips builds trust and shows you know your stuff, but the deeper strategies or full solutions can stay behind the paywall. It’s more about giving enough value to attract people, while keeping the premium stuff as your product.