How true is it that people don't buy what you do, but why you do it.

[King Belieal]

In my study about content marketing, I just stumbled on this statement. It goes thus, " People don't buy what you do, they buy the why you do it".

What is the implication of this in relation to marketing and contents. How do I define a d project the "why" of what I am selling?

 

[Kross]

In today's commercial space, people buy from brands they connect emotionally to. Sales has gone beyond just presenting products and services. Build emotional connection between customers and the brand.

 

[eLdavis]

I don't think this is always the case though, most people don't care why you sell a particular thing, as long as they have need for it, they will buy.