How true is it that people don't buy what you do, but why you do it.

[King Belieal]

In my study about content marketing, I just stumbled on this statement. It goes thus, " People don't buy what you do, they buy the why you do it".

What is the implication of this in relation to marketing and contents. How do I define a d project the "why" of what I am selling?

 

[Kross]

In today's commercial space, people buy from brands they connect emotionally to. Sales has gone beyond just presenting products and services. Build emotional connection between customers and the brand.

 

[eLdavis]

I don't think this is always the case though, most people don't care why you sell a particular thing, as long as they have need for it, they will buy.

 

[Augusta]

Yes, People don't buy what you do. They buy why you do it. And what you do simply proves what you believe.

 

[Trush Jodie]

It is the why you do it that they easily connect with. They see themselves through you via the "why" you sell what you sell.

 

[Augusta]

In today's commercial space, people buy from brands they connect emotionally to. Sales has gone beyond just presenting products and services. Build emotional connection between customers and the brand.

Yes, Business success is based upon the relationships developed with the marketplace. There's always a connection