Is paid traffic completely bad and negative?

[Fidelia]

I have seen some people berate paid traffic and make it seem as if it is a taboo. For those kinds of people, site owners should not even consider paid traffic on their sites.

I want to ask if paid traffic is completely bad? Is there any circumstances that paid traffic can be beneficial?

 

[Nomad]

It depends on what kind of paid traffic you are using. Running ads on search engines and social sites for traffic is good