Is paid traffic completely bad and negative?

[Fidelia]

I have seen some people berate paid traffic and make it seem as if it is a taboo. For those kinds of people, site owners should not even consider paid traffic on their sites.

I want to ask if paid traffic is completely bad? Is there any circumstances that paid traffic can be beneficial?

 

[Nomad]

It depends on what kind of paid traffic you are using. Running ads on search engines and social sites for traffic is good

 

[Xtynehappy]

The paid traffic is not that bad but it's being disliked by
Most adnetworks like the Google adsense.

 

[Stardom22]

I think that the paid traffic is never recommended at all costs. lt contributes only on the activity on the sites but wouldn't never earn the webmasters anything on the monetization part of set ups.

 

[Kross]

If you are using paid traffic generated by bots, it doesn't make sense and ends up harming your site. If you can get genuine humans as paid traffic, it is not bad.

 

[Fidelia]

Paid traffic is not something that is really despicable. Even here on this forum, what we are generating is paid traffic.