Should I focus more on selling my brand rather than selling my products? Why?

[Min George]

What I hear some business consultants say is that businesses should focus more on selling brands than trying to sell products. Is that really true? Should I stop advertising my products and push to advertise my brand?

 

[eLdavis]

It's better to focus more on selling your brand first, this is because a strong brand often creates loyalty .

 

[Fidelia]

When you are able to project your brand and position it very well, you would easily sell products. I am for selling brands.

 

[kit_hung]

If you focus on selling your product, to the exclusion of your brand, you will achieve short-lived success. There is need for balance between the brand and thew product.

 

[Stardom22]

The two prospects go hand in hand. When the brand is being promoted, it's likely to make more sales for sure.

 

[Kera]

If you are able to sell your brand very well and people believe in it, sales of products would come naturally.