As someone who worked in retail, I've seen my share of difficult customers. But a good company will still try to resolve issues even if the customer isn't completely right. It's about building loyalty over the long run.
Yes and if a customer is wrong, it is the duty of the business owner to also correct and educate them on the right thing to do in a very polite manner.Customers can never be right all the time. Though, we use the phrase to emphasize how important customers are to survival of a business. Any business that plays with customers are bound to go bankrupt. Customers are the life wire of any business. They deserve respect and pampering.
Yes and most importantly for business owners to know and understand the importance of taking good care of your customers.I agree that the customer is nor always right. That statement was made to massage the egos of customers.