What's the Psychological Meaning Behind Crossed-Out Prices?

[Suba]

When we visit shopping malls or even open online shopping apps, we often encounter crossed-out prices. These prices represent the original price of the product, followed by a new, lower price or discount.
By examining crossed-out prices, we can understand their psychological significance, such as the anchoring effect, allowing consumers to compare prices and determine how much money they can save, and informing them of discounts.

 

[Augusta]

I believe it is to work on the minds or yhr emotions of the customers to enable them see reasons to buy

 

[kit_hung]

When you go to stores or open online shopping apps, you will often come across underlined prices . These are the original prices that have been reduced to show the new lower price. This is not just about discounts but a way to attract customers.

Psychologically, a reduced price triggers feelings of saving money. The mind sees a big benefit even if the discount is small. This is called the anchoring effect where the original price is used as a measure of the value of the product.

This technique increases the likelihood of someone buying quickly. Customers feel that they are making a good decision. Therefore, retailers use this technique to increase sales and attract more customers .

 

[Starmix]

It happens here in all malls in my place. It indicates a new price which is lowered than the first. This inspires and encourages the customers to buy the products which become affordable to their budget. It's exciting too.

 

[Fidelia]

Businesses used crossed prices to make the customers to believe that the price has already been slashed. And the customers won't ask for a discount seeing the supposed slash.

 

[kit_hung]

It happens here in all malls in my place. It indicates a new price which is lowered than the first. This inspires and encourages the customers to buy the products which become affordable to their budget. It's exciting too.

Oh bro. those discounts are so hot! When you enter the mall, the prices are so steep that you start to feel like you have to buy something. It's like they're pushing you badly, but for your budget—it's a blessing. But don't get confused, not every offer is a legit deal. Be smart, check the quality too. But the truth is this if you play smart, you'll find the right things without breaking the bank.

 

[Suba]

Businesses used crossed prices to make the customers to believe that the price has already been slashed. And the customers won't ask for a discount seeing the supposed slash.

That's right, besides making customers believe the price of the item has been reduced,
psychologically, it can also stimulate impulse buying for customers who might not see it again tomorrow.