Where is the biggest source of traffic to a social media brand page in 2026?

[Trush Jodie]

Those that have social media brands are always constantly looking for traffic to their pages. That traffic helps them to build visibility and online presence.

This is 2026 and so many things have changed. Where is the biggest source of traffic in this year, 2026?

 

[King Belieal]

Search on TikTok and discovery from TikTok reels are the greatest sources of traffic to a brand's page in 2026. No more Google search.

 

[kit_hung]

In 2026, the largest source of social media traffic be short-form video platforms, especially TikTok, Instagram Reels, and YouTube Shorts. These formats dominate engagement discovery, driving maximum visibility for brands.

 

[Augusta]

I think it is between Facebook and TikTok now. They are millions of people still on these platforms as at now.

 

[oliver991]

Short-form video is definitely dominant, but saying "no more Google search" is wild. Search still drives massive traffic, just from different platforms now.

 

[ENIYEforlife]

I think it's actually tiktok and Facebook or let's say YouTube because those are were you find people more often either watching videos or watching a movie

 

[kit_hung]

Search on TikTok and discovery from TikTok reels are the greatest sources of traffic to a brand's page in 2026. No more Google search

TikTok bringing incredible amount of people to my page right now. Search has moved there and reels are taking over entire map. I'm moving away from Google because that's where there's enough excitement.